Both influential and constantly shifting, the media plays a huge role in our lives today. This engages but equally contradicts in scariness. Just slight changes of one piece of media can dramatically change the way we look, view and orientate to different types of content portrayed through sound, meaning, images, movies, gaming etc. Through different targeted and subjected audiences, opinions emerge. Media gives us the ability to be heard in a sea of people where we originally believed we had no voice. Therefore media has given and even engaged with us on a personal level. Although this is a great opportunity for our opinions to be heard and reviewed through all aspects of the media as well as forming views on particular content, we are instantly subjected to the public’s criticism. The question remains, how big does the ripple in the constantly shifting media have to be for us to realize the power the media holds over each effect happening society?