Control the medium- Control the message

It is becoming increasingly apparent that with more information and technology given to us, the more control we are subjective too. I’m not talking about the way in which technology is slowly controlling our lives- that’s a whole different story that I’m not going to breach; I am talking about content control. The way in which the industry controls the medium given to us and therefore the message.

The fact that we are substantially controlled by industries and content is scary, with one slight move like copying a photo etc. We could be in fact infringing copyright laws. With this being said however, I am starting to come to terms with the fact that copyright could become a positive effect on our society, producing more active and creative thinking, pushing our generations to excel through creations of new content, creating new mediums and therefore new messages. Through the industry seeking extensive control it is creating a more dynamic and influential ‘new content’ growth.

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One thought on “Control the medium- Control the message

  1. I really like your angle for this task, especially in regards to society or conglomerates manipulation and taking ultimate control. You then conclude by having a positive spin on copyright and outweighing the negative effects. I think to jump to this conclusion more weight should be emphasized on both perspectives. For example, by using case studies to support your opinion, e.g. the Disney vs Warner Bros case, or the YouTube cat purring used as infringing music rights.

    I also think that by listing the positive effects of copyright doesn’t give bloggers that much intell as to HOW this can positively benefit society. For example when you state copyright can “produce more active and creative thinking” – explain how artists/authors/humanity etc can do this. By the legal definition of copyright, you cannot take others work and use it as your own unless it is not copyrighted – so how can we be more creative when we are restricted from so much and very little is now in the public domain?

    I think your closing argument is vital however, by stating “it is creating a more dynamic and influential ‘new content’ growth”, which poses the question of the rise of new media platforms and accessing information or entertainment in a new way which of course allows for a new message, and ultimately this changes our interpretations of new content.

    Great blog 🙂

    Liked by 1 person

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