Transmedia, the topic of the week, the means of telling a story through multiple platforms, part of the story on different platforms that come together to form a whole story. Unsure of how to start this week, I asked Eddie Jurkiewicz, about his approach. The instant image that came to mind was Inception. Eddie used a meme as a platform before going to sound cloud, back to his blog, and then to a youtube video, but does that mean the ‘story/message’ is now finished? No. The audience can engage further with a particular story or message, creating a never ending story. So here it is Eddie, like a relay team, the baton has been passed on through Prezi.