The use of hashtags and retweets
Hashtags are used for public conversation and help in content creation when used to market and advertise such brands. Analytics of twitter are available for all to see if you have a Twitter account. Twitonomy, is used in this example to show the use of the Hashtag. It is clear that #BCM112 is used the most within my tweets, which if we look at retweets in comparison, #BCM112 are my most retweeted comments.
Hashtags however don’t reveal, they construct. They help build our online persona, our online ‘Identity.’ We construct that identity, however although persona has emerged through the use of digital objects, we now see a redirection- we are able to add to the online persona of a persons identity through tags on Facebook and hashtags. This could redirect and even conflict the online persona that, that person was trying to create. For instance, ‘Fresh in Our memories’ Woolworth’s. This campaign, was in uproar when the company, once known for its valued Australian image of ‘We are the Fresh food people,’ launched a conflicted image which has changed the way in which the audience perceives its ‘persona’ or ‘online identity.’ Thus adding their personal opinion to the ‘identity’ of Woolworth’s through hashtag trending.