We want what we cant have

The long tail effect, was explored within this weeks seminar. Doug used a really great example in comparing, a book shop with something similar to amazon. Another example also explored is the idea of independent film industries and international ones.

Transformers for example will always gross more profit than that of an independent film because the movie has become tailored for the audience. This means it has a lower risk of losing money than that of a independent film, due to Transformers deeming more appealing.

Its the idea that everything produced now comes at a cost. The internet and technology has compromised many businesses, such as DVD rental shops due to the content seeding online that customers can get for free. However I struggle when my internet is too slow to stream anything so it results in me dragging out a DVD and enjoying something that provides quality as well as not having to wait for it to load every two seconds.

People pay for quality and things that save them time. Those two things seem to make the internet a profit making machine, while others are losing ridiculous amounts of production costs etc.

A way in which many artists and directors have gotten around the ‘free downloading’ of songs and movies, is the introduction of Netflix and Tidal. Subscribed channels that provide many different options all in one place for the consumers (us). Evidently we all want what we cant get. If there isn’t something we want to view on Netflix, we are forced to again stream online.

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6 thoughts on “We want what we cant have

  1. I like how you used the idea of independent film industries and international ones as an example to define and explain the long tail effect. Your text was easy and understandable and was a pleasure to read.
    You make a good example stating that the Transformer films have a much better chance of success over a new independent film due to the fact that they cater their movies to their own current specific audience.
    Your meme is pretty cool too, the text on the image goes well with Fry’s face and relates well to the topic.
    The only thing I would of liked to have seen is a website or reference to further read on about the topic. But other than that, great post!


  2. Thank you for not solely using the bookstore as your main example of the Long Tail effect. Using the film industry to further your argument was a refreshing thing to see. The movie industry thrives on blockbuster movies and franchises. Examples are splitting the final Harry Potter, Twilight, and Hunger Games films; they made them into two movies instead of one to turn a higher profit. The movie industry should invest the money it spends on creating these blockbuster films and invest in numerous, smaller films. Then, the film industry would become more diverse and full of interesting stories. In recent times, blockbuster movies have become considerably worse in terms of quality and critical reception. While I see your point about streaming services benefitting artists, the amount of money that they receive is minimal. Streaming services don’t necessarily benefit musicians greatly. Instead, they use it as an advertising platform to try and increase ticket sales for live shows. Here is an article that breaks down the income musicians receive from these services: https://www.theguardian.com/technology/2015/apr/03/how-much-musicians-make-spotify-itunes-youtube


  3. The cinematic industry is a good example of how the long-tail distribution has favoured consumers. The rise of digital platforms has allowed for the consumer demand possible (Kauffman et al. 2009). This is due to the reduction of intermediaries within the distribution chain. An example of this in the film market is Blockbuster, which is now obsolete. However even with the Internet, Kauffman et al. (2009) states that a single producer cannot fulfil the consumer demand within the long tail. Therefore we are witness to the creation of new intermediaries. Kauffman et al. (2009) illustrates these intermediaries as:

    Potential Superstars – driven by the requirement for producers to have their products protected through legal constructs as well as high demand for financial returns.

    Independants: Only provide appropriate content relevant to the consumer base.

    Indifferents: Require similar to above, however look at market entry and look at return on investment rather than annual return.


    Kauffman et al. (2009) Producer-Intermediary Relationships in the Long Tail, School of Business, Arizona State University, viewed 04.09.16


  4. Hi Jade! Nice blog post, its short and sweet. Good to read a post that didn’t compare a book store to the long tail effect! By comparing independent film industries and international industries it made the theory simple to understand in a different approach. The film industry is a good example to explain because obviously it’s a massive industry and films go onto create huge franchises (obvious example would be Harry Potter). I never thought about how independent film industries may be suffering from international film industries, its interesting to think a movie is just popular because of where it has come from! The free illegal downloading of basically everything must be tarnishing industries, have a look at this link: http://moviepilot.com/posts/2889420 it explains how the film industry is being affected pretty well! Thanks!


  5. I hadn’t really thought about the cinematic industry as an example for the long tail effect but your example is completely accurate; people are going to look at a massively promoted film before they look at the independent ones, and half the time the big ones aren’t that great because they’re over hyped and tailored. With Netflix, I’ve often wondered why people pay money each month when they can just stream it for free, but it’s because its all readily available to the consumer and unless, like you said, they don’t have a movie you want to watch you have no need to stream it. This is a forum of people giving opinions on why they pay for Netflix rather than stream, it quite an interesting variety of thoughts, https://www.quora.com/Why-do-people-pay-for-Netflix-when-they-can-stream-online-for-free-and-in-better-quality


  6. I really liked this post. The ending really summed up my feelings towards Netflix. There is nothing worst than getting 3 seasons into a binge and you realise that Netflix is missing the last 2 seasons. It is devastating. In many ways, by them giving us the opportunities to view connect we wouldn’t originally think to watch, has forced us to become bigger steam monsters.

    I also liked how you talked about the DVDs. I still buy Blu Rays. It’s not because I want to waste all my money on something I can get for free or on Netflix. It’s because I love all the special features, something you wont be able to from these other services.


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