Heres a toaster…now its a microwave

This week I had a look at the article written by Steven Johnson, who spoke about the way twitter is changing the way we live.

Twitter HQ designed the service, which now continually evolves and is being redesigned by its users everyday. ‘It’s like inventing a toaster oven and then looking around a year later and seeing that your customers have of their own accord figured out a way to turn it into a microwave.’

Its interesting to note that twitter is arguably as effective as google. Through the use of hashtags we can see live events that can be followed, engaging with twitter users who are following the same thread. You can share your opinions, links etc with a range of audiences through friends and hashtags and you can even search for information that has been commented and challenged on through users who may have shared links, for example, your favourite historian who has shared a paper on the 911.

This is juxtaposed by google, who’s search engine consists of older posts that have had many cited links pointing to them in order to be ‘up voted’ onto the main page of what you search.

Here is an example:


Here I did a search of the word ‘hashtag’ and above are the results. The websites suggested could of been linked through many different cites compared to other websites hence being the first to be shown, even though they could be a lot older. Twitter is current. Twitter is now.



3 thoughts on “Heres a toaster…now its a microwave

  1. It’s awesome how us as social media users are able to follow threads about events happening and other large things happening around the world through a single hashtag. Twitter is obviously the OG of hashtagging, so with that in mind and other platforms catching up, do you still think that it is the most informative site regarding large scale events? Now we have facebook and instagram hashtags. What are your thoughts?


  2. Having been a user since 2009, Twitter has become my main source for news and I no longer perceive it as simply a ‘social media’ site. It has undeniably formed a new form of journalism, where literally anyone can have a say (for better or worse). As you say, Twitter practically created the hashtag and has changed the way we search for information and content. Although Instagram managed to incorporate hashtags pretty well, Facebook completely failed with it. I think that’s what sets twitter apart from Facebook, to be honest.


  3. I really enjoyed reading the fresh ideas you brought forward in your post- comparing Google to Twitter in terms of search results. It’s very true that Twitter is current and Twitter is now, with results from just a second ago appearing on Twitter search (which only take a second to Tweet out as well) versus a Google search result, (which take longer to write- rendering the information slightly older). It’s amazing how Twitter has evolved to fit the needs of its users, and I think the notion of the hashtag has been very powerful in sorting this relevant information on the site, for users often livetweeting real time information on a topic. We have seen this in the US presidential debate, TV shows, the Australian political scheme etc. Here is an article outlining how students used a hashtag to livetweet current information at a protest-


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