The use of hashtags and retweets

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Hashtags are used for public conversation and help in content creation when used to market and advertise such brands. Analytics of twitter are available for all to see if you have a Twitter account. Twitonomy, is used in this example to show the use of the Hashtag. It is clear that #BCM112 is used the most within my tweets, which if we look at retweets in comparison, #BCM112 are my most retweeted comments.

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Hashtags however don’t reveal, they construct. They help build our online persona, our online ‘Identity.’ We construct that identity, however although persona has emerged through the use of digital objects, we now see a redirection- we are able to add to the online persona of a persons identity through tags on Facebook and hashtags. This could redirect and even conflict the online persona that, that person was trying to create. For instance, ‘Fresh in Our memories’ Woolworth’s.  This campaign, was in uproar when the company, once known for its valued Australian image of ‘We are the Fresh food people,’ launched a conflicted image which has changed the way in which the audience perceives its ‘persona’ or ‘online identity.’ Thus adding their personal opinion to the ‘identity’ of Woolworth’s through hashtag trending.

Glass half full

Many stated that this weeks lecture was ‘depressing’ for us journalists, however i felt as if my hope had been restored. Journalism has been a critical topic within the news for some time now, an example of this is in the Metro, ‘In defence of community newspapers, a dying light of journalism‘ Written By Rosemary Westwood. This particular lecture, I believe was one of the best. It confirmed possibilities, that journalism is in fact evolving not dying, it is adapting to the convergence of technology and therefore journalism can be told on all different forms of media platforms.

Authoritative journalists (professionals or those with a degree) have a greater job prospect if they can adapt to these new forms however Journalists (Not professional or with a degree) can also publish? So where can we draw the line on who is a professional journalist anymore? Content creation has changed from one to many to Many to Many, and for many professional journalists, thats a arising problem.

Just like Inception…


Transmedia, the topic of the week, the means of telling a story through multiple platforms, part of the story on different platforms that come together to form a whole story. Unsure of how to start this week, I asked Eddie Jurkiewicz, about his approach. The instant image that came to mind was Inception. Eddie used a meme as a platform before going to sound cloud, back to his blog, and then to a youtube video, but does that mean the ‘story/message’ is now finished? No. The audience can engage further with a particular story or message, creating a never ending story. So here it is Eddie, like a relay team, the baton has been passed on through Prezi.

Culture Remix

This week we looked at the way in which people innovate and change the meaning and use of technology with examples of Culture Remix, i.e Buffy vs. Edward: Twilight Remixed, trying to create my own remix using Mean Girls and Scary Movie- Scream, proved to be extremely difficult due to trying to portray a particular issue encased within the two different films which looked at similar issues. This all-too-rough job however perceives the way in which ‘mean girls’ can ruin our lives, in a extremely dramatic way.

We are in the medium.

What does it truly mean to be ‘In the medium’? When typing ‘Medium’ into Google images, themes like steak, size and psychic’s were repetitive. But we aren’t talking about the way we want our steak, the size we want to be or what’s predicted about our lives. I am talking about the way in which we are at one with technology. It is a part of us. Media is consuming. Through being more connected, we are more subjective to control. Media dictates the truth. It allows those with power to perpetuate their opinions. The fact remains that the media remains idiosyncratic yet predictable. That’s right predictable, the media knows how connected we are and exploits us to serve its purpose. It allows us to believe we are thinking for ourselves but in truth we are all far from it. We are in the medium, we are connected; ultimately we are given what they want us to have but not given true freedom of what we could have.